One of my greatest passions is creating digital media for social media and email campaigns. I love exploring different platforms and leveraging their unique features to craft engaging, visually compelling content. Over the past year, I’ve especially honed my skills in Canva, growing more confident and creative in transforming ideas into impactful visuals that align with brand goals and drive audience engagement.
Mastering the art of writing compelling social media captions is essential for expanding reach and boosting engagement. I’ve dedicated significant time to researching caption strategies—learning what resonates with different audiences and how to align messaging with brand identity. Below are three examples of social media posts I created, complete with original captions. I designed the accompanying visuals using Canva. Click on each image to view the post directly on the corresponding social media platform.
Social Media GRID Posts: @southernbakedpie
Telling stories through Instagram posts is essential for building authentic connections and driving engagement. I follow a proven format—hook, story, offer—to guide each post and ensure it captures attention, delivers value, and drives action. For every topic, I create at least three strategic slide images to break down the message and keep viewers swiping. Here are some examples of previous stories I have created. Want to see more? Email me: sallykturner22@gmail.com!
Instagram and Facebook Stories:
It's not just about selling the product; it's about selling the experience that comes with it. You want your customers to envision the moments where your product plays a role. That’s exactly what I did with these two Instagram Story posts. The first served as a hook, instantly capturing the viewer’s attention. The second went beyond the product itself, highlighting how this pie isn’t just a dessert—it’s the centerpiece of meaningful moments shared with friends and family.
